Tags: target audience

Step: 3

Define your ideal customer avatar

Make sure you have the brand identity filled out.

PROMPT x Defining your ideal customer avatar

Replace {brand-identity} with the brand identity details.

## Goal

Develop a dynamic customer avatar that can be effectively utilized across various social media platforms, incorporating broad marketing principles and insights into diverse user demographics and behaviors.

## Context

<brand-identity>

```
{brand-identity}
```
</brand-identity>




## Intent

Our aim is to create a customer avatar that not only aligns with our brand identity but also has the flexibility to adapt to different social media environments. This avatar will play a crucial role in guiding our overall marketing strategies, including content creation, partnerships, and targeted advertising across platforms.





### Instructions

1. Based on our brand identity and the ideal client goals, pain points and challenges, please draft an ideal client avatar by following the ideal customer avatar template. 
2. Please be mindful of the mission, the vision and the brand personality traits.
3. Also pay attention to the ideal customer goals, challenges and pain points.
4. Use strictly the format of the template of the ideal customer avatar
5. Write the ideal customer avatar in markdown format with the template as follows:



```
# Ideal Customer Avatar

## Basic Demographics:
1. Name:
2. Age Range:
3. Gender:
4. Location (Urban/Rural, Specific Regions/Countries):
5. Education Level:
6. Occupation/Industry:
7. Marital/Family Status:
8. Income Level:
## Psychographics:
1. Interests and Hobbies:
2. Lifestyle (e.g., busy professional, fitness enthusiast, parent):
3. Personality Traits:
4. Life Goals and Aspirations:
5. Importance of Goals:
6. Values and Beliefs:
7. Number One Challenge:
8. Biggest Challenges Holding Them Back:
9. Biggest Pain Points:
10. Preferred Media:
11. Influencers and Role Models:
## Brand Interaction:
1. Preferred Shopping Channels:
2. Product/Service Preferences:
3. Brand Loyalty:
4. Communication Preferences:
## Objections & Decision Making:
1. What objections do they have to working with you?
2. What is their role in the purchase process?
3. What are they most scared about / what is their biggest fear about investing with you?
4. What’s the NUMBER ONE thing you can do to speak to/allay these fears?

```