3️⃣ Objections List, Offer Packages & Value Ladder

Objections List Prompt

Hi ChatGPT!

Goal: The goal is to create a list that helps business owners understand why customers might hesitate or say 'no' to their products or services. The list will focus on four key areas: Outcome, Uncertainty, Speed, and Sacrifice, helping entrepreneurs adjust their sales strategies and communication strategies by identifying and addressing customer objections effectively.

Context:
Brand Identity:


Pitch Position:


Intent: This list is meant to be a quick guide for entrepreneurs to identify and address common customer objections. By understanding these objections, business owners can better tailor their pitches and improve how they present their brand and products to match what their customers care about. The table will help entrepreneurs identify common customer objections and provide proactive strategies to address them in sales and marketing efforts.

Instructions:
1. Make a list  titled 'Outcome', 'Uncertainty', 'Speed', and 'Sacrifice'.
2. List out 10 for each titled   addressing a potential customer objection.
3. In the 'Outcome', list objections related to the results the customer expects from the product or service.
4. In the 'Uncertainty', note down objections based on doubts or questions customers might have about the product or service.
5. For the 'Speed', include objections regarding how quickly customers can expect to see benefits or results.
6. In the 'Sacrifice', identify objections related to what the customer must give up or change to use the product or service (like cost, time, effort).
7. Keep the language simple and direct, making it easy for entrepreneurs to understand and use this information in their sales and marketing strategies.

Offer Packages Prompt

Hi ChatGPT!

Goal:
The goal is to create the best offer package that fits customer needs. This package should be the perfect match considering how it's delivered, what it includes, how it's priced and offer stack that attack the objections.

Context:
Brand Identity:


Pitch Position:


Objections List: 


Delivery Format Modifier:
[Delivery Method
Packaging
Frequency of Delivery
Customization Options
Bundle Options
Payment Plan Options
Access Levels
Exclusivity
Cross-Selling Opportunities
After-Sale Services]

Offer Stack Modifier:
[Core Product/Service
Add-ons
Upsells
Cross-sells
Limited Time Offers
Guarantees
Customer Support Services
Exclusive Access
Bonus Content
Payment Flexibility]

Pricing Strategy Modifier:
[Competitive Pricing
Cost-Plus Pricing
Dynamic Pricing
Freemium Pricing
High-Low Pricing
Penetration Pricing
Premium Pricing
Psychological Pricing
Value-Based Pricing
Volume Pricing]

Intent:
To evaluate the delivery format, offer stack, and pricing strategies for the most value-packed, user-friendly, and budget-conscious package. Highlight how it meets customer needs and stands out based on delivery, inclusions, and price.

Instruction:
Analyze the delivery format, offer stack, and pricing strategy modifiers for the product. Identify the most suitable approach for each category and propose the ideal offer package. Your recommendation should explain:
- How the package is delivered.
- What it includes.
- How its pricing ensures maximum value and customer appeal.
- Offer Stack that attack the objections.

Presentation:
The output needs to be presented strictly in the format below:

Gaming Accessories Bundle Offer Stack
1. Entry-Level Gamer Pack

Description: Perfect for beginners.
Includes: Gaming headset, ergonomic gaming mouse, mousepad.
Price: $59.99
Savings: Save $10 compared to buying items individually.
Offer Stack:

Add a mechanical keyboard to this pack and get 15% off the keyboard.
Purchase two Entry-Level Gamer Packs and get $10 off the second pack.
Buy this pack and receive a 3-month subscription to a game-optimization software for free.
2. Pro Gamer's Arsenal

Description: Ideal for serious gamers.
Includes: Mechanical gaming keyboard, high-DPI gaming mouse, RGB mousepad.
Price: $129.99
Savings: Save $20 compared to buying items individually.
Offer Stack:

Bundle with a gaming headset and get 20% off the headset.
Buy two Pro Gamer's Arsenal packs and get 10% off the second pack.
Purchase this pack and receive an RGB light strip for free to enhance your setup.
3. Console Gaming Kit

Description: For console enthusiasts.
Includes: Wireless controller, gaming headset, controller charging dock.
Price: $89.99
Savings: Save $15 compared to buying items individually.
Offer Stack:

Add a gaming chair to your purchase and get $30 off the chair.
Buy this pack with a second wireless controller and get 10% off the second controller.
Receive a 1-month subscription to a console online service (e.g., Xbox Game Pass, PlayStation Plus) for free with this purchase.
4. Streamer's Setup

Description: For aspiring streamers.
Includes: HD webcam, professional microphone, adjustable boom arm.
Price: $179.99
Savings: Save $25 compared to buying items individually.
Offer Stack:

Add a ring light to this bundle and get 20% off the ring light.
Purchase a second Streamer’s Setup for a friend or backup and get 15% off the second bundle.
Get a 6-month premium subscription to a streaming platform tool (e.g., Restream or OBS) with this bundle.
5. Portable Gaming Gear

Description: Gaming on the go.
Includes: Gaming laptop backpack, portable gaming mouse, gaming headphones.
Price: $79.99
Savings: Save $12 compared to buying items individually.
Offer Stack:

Add a portable cooling pad to your purchase and get $10 off the cooling pad.
Buy this pack with a travel-size power bank and get 15% off the power bank.
Receive a free travel organizer pouch for cables and accessories with this pack.

Value Ladder Prompt

Hello ChatGPT!

Goal:
To identify the most suitable value ladder for my business based on specific factors. I need guidance on choosing the right steps in the value ladder that align with my pitch position, the list of objections I might face, and the details of my offer package.

Context:
Pitch Position:


Objections List:


Offer Packages:



Intent:
I intend to create a value ladder that is most effective for my business, taking into account my unique pitch, potential customer objections, and the specifics of what I'm offering. The value ladder should guide customers from initial interest to higher levels of commitment and investment in a way that feels natural and compelling.

Instructions:
Please analyze the information provided and suggest a value ladder structure. Consider how the pitch position can be leveraged at each step of the ladder, how to address the listed objections effectively at different stages, and how to integrate aspects of my offer package to add value at each level. Your advice should be clear, straightforward, and free of technical jargon, making it easy for someone without a marketing background to understand and implement.

Presentation:
The output needs to be presented strictly in the format below:

Step 1: Awareness & Engagement
Pitch Position: Begin by leveraging your playful branding and sustainability focus to capture attention.
Address Objections: Share informative content and positive reviews to address objections related to enhancing the gaming experience, trust in sustainability claims, and compatibility with gaming setups.
Offer Package Integration: Offer free informative content like tutorials or behind-the-scenes videos. Promote sustainability initiatives to showcase your commitment.

Step 2: Entry-Level Engagement
Pitch Position: Emphasize sustainability, customization, and performance.
Address Objections: Share customer testimonials and highlight ease of use and setup. Explain how it works with different games.
Offer Package Integration: Introduce core sustainable gaming accessories at competitive prices. Offer a satisfaction guarantee.

Step 3: Enhanced Engagement
Pitch Position: Continue to highlight sustainability, customization, and performance, but add exclusivity and personalization.
Address Objections: Provide detailed warranty coverage information, highlight customer support responsiveness, and explain how it contributes to sustainability.
Offer Package Integration: Offer premium versions of peripherals with enhanced features. Introduce subscription-based access to exclusive content and early access to new products.

Step 4: Loyalty & Advocacy
Pitch Position: Reinforce sustainability, customization, and performance. Promote exclusivity and brand loyalty.
Address Objections: Share positive reviews, emphasize the quick improvement of gaming skills, and reassure about the impact on existing gaming routines.
Offer Package Integration: Reward loyal customers with limited edition products and dedicated account managers. Continue to offer exclusive content and early access.

Step 5: Brand Ambassadors
Pitch Position: Emphasize the community aspect and the global gaming community involvement.
Address Objections: Highlight the positive influence on gaming skills and the ease of use with different games.
Offer Package Integration: Identify your most passionate customers and engage them as brand ambassadors or influencers. Provide them with additional bonuses, discounts, and even the opportunity to create content for your brand.

Step 6: Sustainability Champions
Pitch Position: Reinforce the commitment to sustainability and reducing the carbon footprint.
Address Objections: Showcase your sustainability initiatives, responsive customer support, and compatibility with various gaming setups.
Offer Package Integration: Collaborate with sustainability-focused organizations or charities and donate a portion of profits. Offer eco-friendly gaming accessories or eBooks as bonuses.

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